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She knows I’m a marketer and thinks this will be a great challenge.” One year after hackers dumped millions of members’ personal information online and revealed questionable business practices at the company, it’s understandable that the new leadership would want to do things a little differently.
In an effort to win back the public’s trust, Segal and Millership want to introduce us to the new Ashley Madison: Classier, safer and populated with actual women.
As part of their efforts to resurrect the site, Segal and Millership hired cyber security experts at Deloitte and revamped its site with a new "look and feel." The new site boasts over 46,000,000 users.
“We certainly feel that the Ashley Madison brand can be repositioned,” Segal said, adding that there will be “a vastly different approach to how she is marketed.” Two Mich.
As part of that effort, Segal and Millership announced they’re renaming Avid Life Media Inc., the parent company of Ashley Madison and sister sites Cougar Life and Established Men.
The company’s new name is ruby Corp., which “has a sensual, feminine quality, connotes value and fits with the fresh start our company is undergoing,” according to a news release.
New York’s attorney general said the investigation found lax data security practices and said the company made several misrepresentations, including a “Trusted Security Award” that appears to have been fabricated.
What people do on Ashley Madison is “a very personal and private matter,” Segal said. My wife was excited and thought this was a great opportunity for us.
It also found Ashley Madison created fake female profiles to entice male users.
In some instances, the attorney general said, it used portions of the profile photographs of actual users who had not had account activity within the previous year as the photographs in the fake profiles that it created. Have an affair” - is marketed to people looking for extramarital relationships.
A source told the site they broke up because the former Full House star wants to focus on her fashion empire, which includes the Elizabeth And James label she has with twin Mary-Kate.
The two have remained friends and even went out to lunch together as recently as March 12 in NYC's Chinatown.
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The couple looked very happy in January when they vacationed in St Barts with her twin Mary-Kate and the star's husband Olivier Sarkozy.